Effectiveness is often the considered the primary benefit in fitness equipment. …And while that assertion is difficult to dispute, other equipment considerations hold a near-equal stake in a successful fitness center. Functionality, durability, ease-of-use, aesthetics and safety play a pivotal role in meeting the experiential needs of customers, employees, students, patients or residents. With strategic partnerships within the industry, including leading brands, ALPHA FITNESS SOLUTIONS, through its Comprehensive Fitness Solution, will supply each organization with the specific design, functionality and equipment in order to meet its organizational and customer needs.